Nestled in the picturesque locales of Massachusetts' South Shore and Cape Cod, Superior Lobster has become a cherished institution, embodying the essence of coastal living with its unparalleled commitment to fresh seafood and community vitality. With its roots deeply embedded in the traditions of the sea, Superior Lobster’s journey from a vision to reality is a testament to the dedication of its owners, who have spent decades navigating the nuances of the seafood industry. Today, with two locations in Marshfield and Sandwich, MA, Superior Lobster stands as a beacon for seafood aficionados and community members alike, offering an array of products that celebrate the ocean's bounty.

Navigating Freshness and Community

At Superior Lobster, the connection to the sea is right outside their backdoor. Twenty-four hours a day, everyday, fresh fish is brought in from local fishermen spanning from New Bedford to Boston, ensuring that the community has access to the freshest seafood available. The owners’ commitment to this freshness is not just a business model; it's a passion that fuels the entire establishment. This passion is evident in their expansive retail offerings, meticulously curated to cater to a wide array of tastes and preferences.

A Dive into the Retail Offerings

The essence of Superior Lobster’s retail experience lies in its diverse array of seafood, thoughtfully segmented into refrigerator and freezer sections to maintain optimum freshness. The freezer section is a treasure trove of seafood delights, including calamari, a 2lb bag of cooked shrimp, and a similarly sized offering of 16/20 P&D (peeled and deveined) shrimp. Seafood stuffing and minced clams provide the perfect ingredients for home-cooked meals, while ClamShack Clam Chowder and ClamShack Lobster Bisque offer comforting options for those chilly New England evenings.

Transitioning to the refrigerator section, customers are greeted with an assortment of ready-to-eat options and ingredients for culinary exploration. Fresh Kettle Cuisine Clam Chowder, cocktail sauce, and both spicy and mild stuffed quahogs cater to a range of palates. Stuffed scallops, fish cakes, and crab cakes offer convenient, delicious meal options, highlighting the versatility of seafood. For those seeking the freshest fish, Superior Lobster’s daily offerings are a testament to the ocean's generosity, featuring salmon, cod, haddock, flounder, swordfish, tuna, and scallops, alongside an impressive selection of fresh shellfish including steamers, littlenecks, oysters, and mussels.

Not to be overlooked, Superior Lobster’s shrimp selection caters to every preference, from large cooked shrimp to jumbo raw shrimp with shells, and P&D shrimp in various sizes.

Yet, amidst this vast sea of options, it is the lobster that reigns supreme. Superior Lobster prides itself on its range of live lobsters available in all sizes, from 1-1/4 lb. to the impressive 6 lb(+) category. For those seeking convenience without compromise, the fresh Lobster Roll Kits, featuring 1/3lb of hand-shucked lobster meat, offer a taste of coastal luxury at home. Lobster rolls are available year round.

Fresh Catches, Local Hearts

Superior Lobster’s commitment to community extends beyond its products. Conversations with Jaimie Rennie, the Marshfield Retail Manager, reveal a place where customers are considered family. Regulars like Liz and Martha the Beagle, along with Jimmy and his owner, are not just patrons but part of the fabric that makes Superior Lobster unique. This sense of community is further exemplified in the adaptation to local preferences, such as the frequent knife sharpening in Marshfield to accommodate requests for skinned haddock.

Manager, Jaimie Rennie holds up an XL lobster from the 6+ group.

Marshfield Lobsterfest: A Culmination of Community Spirit
The pinnacle of Superior Lobster’s community engagement is its role as the presenting sponsor of the 5th Annual Marshfield Lobsterfest. This event is a celebration of coastal life, local talents, and, of course, seafood. Scheduled for Saturday, September 14th, from 12-5 PM, Lobsterfest invites attendees of all ages to indulge in delicious food, shop from local vendors, and enjoy live music against the backdrop of Marshfield’s beautiful coastline. This event, championed by the Marshfield Chamber of Commerce, embodies the collective effort to enhance the quality of life and promote new business within the community.

Superior Lobster is more than a seafood market; it is a cornerstone of the Marshfield community, reflecting the values, tastes, and traditions of the people it serves. Through its exceptional selection of seafood, commitment to freshness, and dedication to customer satisfaction, Superior Lobster has become a symbol of quality and community unity. As Marshfield prepares for the upcoming Lobsterfest, the excitement is unmistakable with Superior Lobster at the heart of the festivities, ready to share their love of seafood with friends old and new.